Do you want to know How to do Free Online Digital Marketing Courses with Certification sitting at home? In this post, I am going to give you a list of some of the best digital marketing courses, which are reputed websites and are giving you courses for free as well as certification.
Today, due to the demand for digital marketing, many students/employees want to learn it, but the fees for doing this course in an institute is more than 50 thousand.
If you are willing to learn digital marketing and you do not have that much money, then there are many such free courses on the internet from where you can learn some fundamental things of digital marketing. Which will help you in peruse career further.
How to do Free Digital Marketing Course
To do a digital marketing course, I am going to tell you about four reputed and trusted websites. These are Google, Udemy, and Semrush. Here you can do this course for free and also get a certification when the course is completed.
But before knowing about the courses available in websites, I want to tell you a little about digital marketing.
What is Digital Marketing
The process of promoting products and services using different tools, techniques, and platforms to get the desired action from the target audience is called Digital Marketing.
An advertisement given through social media, mobile application, email, web application, search engine, and website.
Digital marketing was earlier also called Internet marketing or online marketing.
Benefits of doing Digital Marketing Courses
Whenever we learn something or do a course, it first keeps in our mind that what are the prospects of the job in today’s day and the time ahead? How will we benefit from this core?
- According to the statement given by the Economic Affairs Secretary of India in Business Standard, he is optimistic that India’s digital economy will reach $ 1 trillion by 2022.
- Beyond 2021, it is expected that more than 30 lakh digital marketing job opportunities will be generated in India. The main reason is that most of the businesses will be having an online presence. It is expected that 90% of the business in the coming years will depend on digital marketing in India.
- This is the right time for you to choose digital marketing as a career where the demand for jobs is at peak.
Many employment opportunities are open to all those interested in digital marketing in India. Below are some of the major career options you can choose from:
- Digital Marketing Consultant
- Content Marketing Executive
- SEO Executive
- Content Writer
- Web Analytics Executive
- Inbound marketer
- Social Media Marketing Expert
- Search Engine Marketer
- Conversion Rate Optimizer
SEO, Copywriting, Social Media Marketing, and Content Writing, are the highest paying freelancing jobs in this field. From where you can earn money online only by sitting at home.
Apart from this, you can become a good blogger, setup an online business yourself, sell your products or services.
How to Learn Digital Marketing Online
I have included in the list a course suitable for beginners, intermediate and advanced users of various types and levels. All of them are free and you can start immediately and boost your digital marketing career.
Free Digital Marketing Certification by Google
Google has an online course called Digital Garage, which offers free courses on many topics related to career or business development.
Currently 125 courses are available here. If you want, you can learn any of these courses without paying any money. I am giving a list of some selected courses that will help you in digital marketing.
- Fundamentals of Digital Marketing (includes certification)
- Get a Business online
- Online promotion of a business with Google Ads
- How to maximize and protect your online campaigns
- Search Engine Optimization fundamentals (includes certification)
- Google Ads Display
- Ads Measurement
- Google Ads Video
- Marketing in a Digital World (includes certification)
If you are new in digital marketing and want to get fundamental information about it, then this is a good course. Along with this, you must also learn other courses given above.
All courses are explained through video tutorials and text. At the end of every chapter, you are asked some questions related to it and after the course is over. You have to take a final exam, in which you are given a certificate after qualifying.
Udemy Digital Marketing Course
For learning Digital Marketing Online, Udemy is one of the best online learning platforms. Here you will find many free and paid courses. Here you can do beginner to advance digital marketing courses.
Moreover, if you are not comfortable with English, then there are many Hindi courses available. You can do it for free and after completing the course you can also get a certificate.
Within the digital marketing course, you will get to know about all these topics.
- WordPress setup
- YouTube Marketing
- Facebook Ads
- Google Ads
- LinkedIn Marketing
- App Marketing
- Email Marketing
- Google Analytics
- Social media marketing
I have just provided you the link to the free courses below. But, before selecting any course, you must read its ratings and review.
SEMRUSH is one of the best tools for Digital Marketing professionals. To better serve his users and viewers, he has created an academy with many free digital marketing courses.
Also, you will not get the course on direct digital marketing but important topics related to it. Some included are:
- Content Marketing
- Affiliate Marketing
- Social media marketing
This course is mainly available in English only. Its registration is free and after completing the course you will have to take an exam, thereafter you can also take the certification.
The course will be taught through video, text, and reputed digital marketing professionals.
Although, this course covers both basic and advanced Digital Marketing topics. These are Digital Marketing Fundamentals, SEO Fundamental, PPC Fundamental, Technical SEO and Social Media Marketing. Also, they cover them with the application.
Digital Marketing Courses
To become a successful digital marketing professional you will have to acquire many types of skills. It is made of different skills in online marketing.
To get a digital marketing job, at least you must have knowledge about it. SEO, Paid Advertising (Google Ads and Facebook), Email Marketing, Web Analytics, Content Marketing, Conversion Optimization.
After completing the free digital marketing courses with certification, the best way to gain those skills fast is to gain experience by working by creating your own websites. Also, you can get a job as a freelancer or in an established digital marketing agency.