What is SEO? SEO or Search Engine Optimization is a technique by which you can bring your post to the top of the search engine or to the top of the first page. Keep on reading this blog to access the complete guide for SEO
A search engine means the tool or platform on which we are searching for something. The most famous (popular) search engine is Google. Besides Bing, Yahoo, and many other search engines are available on the internet.
If you want your content on the search engine to reach as many people as possible, then you have to optimize your content according to the rules of the search engine, so that your content can be ranked on the search engine. There are many companies and agencies providing SEO services. They check your website through website audit tools or seo audit tools loke seositecheckup. They analyze the website and important points like backlinks.
Most visitors on the Internet get their information by clicking “click” on the first page of the search engine itself and there is very little chance that they will go to more than one page to get their results and Visitors also trust more on the results of the first page.
So how can we rank our blog post or website on search engines? Today we will know about this in this post – what is SEO and how do we do it?
If you are doing blogging, then it is very important for you to know SEO because if you write a good article and post on your blog post, then your post will not rank until you search it. You will not optimize according to the engine, as long as there are very few chances of the post search engine coming to the first page, because your article or post is not optimized correctly,
So, today we know how to Optimize Search Engine (SEO) for your website or blog. This blog will guide you about everything related to SEO
SEO in easy language
A technique by which we can bring our posts to the top of the SERP (search engine result page) search engine result page so that we can bring more traffic or visitors to our blog.
What is SERP’s?
If you search anything on any search engine the results which come in front of you are called the Search Engine Result Pages or SERPs. Like if we search – what is SEO after that whatever results come in front of you, the page with that results is called SERP’s
How Search Engine Works
All search engines provide search results from different algorithms, but they work in 3 steps in searching –
Any search engine works in these 3 stages.
When the search engine bots search and scan your page, it is called crawling.
After crawling your page, depending on the content and quality of your page, your page is indexed on the search engine.
According to some criteria of a search engine, a page performs a position on the search engine. That position is called ranking.
Now you will understand how the search engine works, so you will understand SEO easily.
Types of SEO
There are two types of SEO
1. ON-PAGE SEO
2. OFF-PAGE SEO
ONPAGE SEO, as the name suggests, is the ON PAGE, ie design a page or website properly according to the SEO rule, using the theme of quick loading on the website, using good content and keywords in the page itself.
Using the right keywords in title, description, alt image etc. also comes under onpage seo.
Now know how to do onpage seo for your page and to do this onpage, you need to keep in mind which things
How to do OnPage SEO
Speed of your website is very important in doing SEO, if your website loading time is more, then the visitor will leave your website and move to another site, so that you will not be able to rank your site, so you can speed up your site. Keep it good.
To check your speed, you can check by going to one of Google’s tools google page speed. The two important tools which I recommend are:
You can increase the speed of website by keeping these things in mind.
- Using SEO friendly and low size theme
- At least installing the plugin
- Keep at least the image size
The title tag of your website should be seo friendly and atrecttive. The title tag should not be more than 65 words.
Alt tags, ie whatever image you are using on your page, you must use the focuse keyword.
The URL of your post should be short and simple.
As you know, content is very important for any site, your content is the most important in your site, so write your content well, your content (at least) Must be more than 800 words.
Off-page is like the name itself is out of the page, in this you have to go outside your blog and promote the website, by going to someone else’s site or on social media, you share the blog and link to the website Submit, which is called making Backlink
The backlink helps a lot in ranking your blog.
How to do OFF-PAGE SEO
Search Engine Submission
In this, you have to submit your site/blog properly on all search engine sites.
You have to submit your site/blog to a bookmarking site.
On social media, you have to share your posts by creating pages on different channels, such as facebook, twitter, linkdin etc.
Your site has to go to the site with high PR (page rank) and submit the link.
You should submit your site by going to different free classifieds.
You can get a backlink by going to your NICH / related blog and commenting on their posts.
By going to the Q&A site and writing an answer to a question, you can get a backlink by putting your link below. Like quora etc.
You can guest post on a popular blog that is related to the topic of your blog.